Privacy Policy

1. WHO ARE WE?

The company responsible for the processing of your personal information is:

New Bay Limited
RM11, 13/F, BLK C WONG KING IND. BLD., 192-198 CHOI HUNG RD SAN PO KONG HONG KONG,HONG KONG,000000
Email: customer@minisogo.com

2. WHY DO WE PROCESS YOUR PERSONAL INFORMATION AND WHAT IS OUR LEGAL BASIS?

We process personal information about you for the following purposes:

  • To provide you with the products or services you have requested and for which we have collected the information.
  • To communicate with you regarding our products and services.

Processing for purposes (1) and (2) is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.

  • To better understand you as a customer.
  • As part of our marketing and other communications.
  • To send you marketing content and offers tailored to your preferences and interests.

Processing for purposes (3), (4), and (5) is based on our legitimate interest in marketing our products and services and informing you about events, promotions, and updates. Where required by law, we will only send electronic marketing communications if you have given your consent.

For investigations, statistics, and analyses to improve our products, services, technologies, and overall shopping experience.

This processing is based on our legitimate interest in continuously improving our offerings.

  • To handle claims or complaints you may submit.

Processing is necessary for the performance of a contract and may also be required to comply with legal obligations or to pursue warranty claims, based on Article 6(1)(c) and (f) of the Data Protection Regulation.

If the handling of claims requires the processing of health-related data, such sensitive personal information will only be processed with your explicit consent or where necessary for the establishment, exercise, or defense of legal claims.

  • CCTV Surveillance Recordings

Processing is necessary for our legitimate interest in ensuring safety, preventing theft, and documenting incidents for law enforcement purposes, in accordance with Article 6(1)(f) of the Data Protection Regulation.

3. WHAT PERSONAL INFORMATION MIGHT WE PROCESS ABOUT YOU?

We only process personal information necessary for the purposes described above. This may include:

Ordinary Personal Data:

  • Basic contact details (name, address, phone number, email address)
  • Photos (e.g. during store events or submitted by you for competitions, with appropriate notice)
  • Geo-location data
  • Payment card information
  • Purchase history
  • Credit-related information
  • Competition participation details
  • CCTV recordings
  • Information provided in connection with complaints or claims

Sensitive Personal Data:

If you submit a claim involving health information, Miniso may process such data solely for handling the claim, and only where legally permitted or with your explicit consent.

4. HOW DO WE COLLECT PERSONAL INFORMATION ABOUT YOU?

We collect personal information directly from you and may also collect information from:

  • Online sources, such as social media platforms
  • Our affiliates and business partners

5. WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?

We may share your personal information with:

  • Other Miniso group companies, subsidiaries, and partner entities
  • Suppliers and service providers (e.g. logistics, IT services, payment providers, insurance companies)
  • Public authorities (e.g. tax authorities, law enforcement agencies)
  • Social media platforms (e.g. Facebook, Instagram, YouTube, Twitter)
  • E-marketing and communication service providers

All third-party processors are contractually required to comply with applicable data protection laws and implement appropriate security measures.

Personal information may also be disclosed where required by law, during corporate restructuring, or where necessary to protect Miniso’s legitimate interests.

6. INTERNATIONAL DATA TRANSFERS (OUTSIDE EU/EEA)

In some cases, personal information may be transferred outside the EU/EEA, such as when using international IT service providers.

Such transfers will only occur with appropriate safeguards, including:

Transfers to countries deemed by the European Commission to provide adequate protection; or

  • Use of Standard Contractual Clauses or other approved legal mechanisms.

You may request further information by contacting customer@minisogo.com.

7. HOW LONG DO WE RETAIN YOUR PERSONAL INFORMATION?

  • Personal data is retained only as long as necessary for its intended purpose:
  • Customer contracts and purchase data: 5 years
  • Marketing data: deleted upon request
  • Customer claims: 5 years after closure
  • Personal injury claims: 10 years
  • CCTV recordings: typically 30 days, unless required longer
  • Criminal offense data: deleted after final judgment

8. IS PROVIDING PERSONAL INFORMATION MANDATORY?

In some cases, providing personal information is required to enter into a contract. If such information is not provided, we may be unable to deliver the requested services.

9. SECURITY MEASURES

Miniso implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. While we continuously improve our security practices, no system can guarantee absolute security.

10. YOUR RIGHTS

You have the right to:

  • Access, correct, or request deletion of your personal data
  • Object to or restrict processing
  • Withdraw consent at any time (where applicable)
  • Receive your data in a portable format
  • Lodge a complaint with a data protection authority

Please note that some rights may be subject to legal limitations.