Brand Profile

MlNlSO isn't just a store - it's a playground of endless fun and excitement!

With over 6,000 stores worldwide in more than 100 countries and regions, including hotspots like the US, UK, Canada, Australia, Spain, UAE, India, and Mexico, MINISO is your go-to destination for all things vibrant, quirky, and downright delightful. Life is for fun, and at MINISO, we take that mantra seriously.

10 Product Categories

24K+ SKUS

Embracing the playful side of life

Unleashing Your Innerchild

At MINISO, it's all about unleashing your innerchild and embracing the playful side of life. Whether you're exploring our aisles filled with cute plush toys, browsing through our vibrant accessories, or discovering the latest collaborations with iconic brands like Sanrio, Disney, Pokémon, Care Bears, We Bare Bears, and more, there's never a dull moment at MINISO.

Sustainability Statement

Reduce, reuse, and recycle

• Sustainable Practices: We aim to incorporate sustainable practices in the development of our products, focusing on the durability and longevity to reduce the need for frequent replacements. For example reusable bento boxes and drinking bottles to reduce the need for one time use plastics.
• Quality Materials: We strive to use materials that are more environmentally friendly, where feasible, to minimise our ecological footprint. Our giant PenPen toy available in select stores is made of recycled plastic bottles.

Eco-Conscious Packaging

• Reduced Waste: We are dedicated to minimising packaging waste by adopting designs that use fewer resources without compromising on product protection.
• Recyclable Options: Whenever possible, we choose packaging materials that are easier to recycle, such as cardboard, supporting a circular economy.

Operational Efficiency

• Energy Awareness: We are continuously exploring ways to enhance the energy efficiency of our operations, including the use of energy-saving technologies in our stores and offices.
• Waste Management: We implement waste reduction initiatives across our business to minimise our impact on landfills.

Supply Chain Integrity

• Ethical Sourcing: We are committed to working with suppliers who adhere to ethical standards and labour practices.
• Ongoing Audits: We regularly review our supply chain practices to ensure they align with our sustainability and ethical commitments.

Continuous Improvement

• Sustainability Goals: We are committed to monitoring our progress and making necessary improvements across our business.
• Innovation: We invest in research and development to find new ways to reduce our environmental impact and enhance the sustainability of our products and operations.

At MINISO USA

We are committed to improving our sustainability practices across our supply chain. As a leading lifestyle brand, we recognise our role in fostering a more sustainable future through mindful business practices.